Statement of Work
- Keyword Analysis
- We will review your Web site to develop a list of keywords that are relevant to your site, your business, and your industry. We then develop a list of targeted keyword phrases that meet the following criteria:
- They correspond to terms or phrases that people frequently use to conduct a search, i.e., they can be expected to generate significant traffic.
- The keyword phrases are specific enough to your Web site that clicks from the search engines will be highly targeted leads.
- Our experts research these keywords to determine how they meet the above criteria, and then you approve the list or suggest additional keyword research.
- We will work through up to 3 rounds of revisions to this keyword list to be sure that we identify the best keywords for your business.
- We will review your Web site to develop a list of keywords that are relevant to your site, your business, and your industry. We then develop a list of targeted keyword phrases that meet the following criteria:
- Site Analysis
- Our SEO experts perform a complete analysis of your site's code, text, and links to ensure that search engines will be able to read (a.k.a. "crawl" or "spider") your site's content. This includes:
- Validation of your site's home page HTML code and text. Minor adjustments may be made to enable the page's code and/or text to be more easily crawled or spidered by search engines.
- Review of your site's links to identify any broken links or images.
- A check of your site's server status for problems or errors.
- Our SEO experts perform a complete analysis of your site's code, text, and links to ensure that search engines will be able to read (a.k.a. "crawl" or "spider") your site's content. This includes:
- Content Development
- Our professional writers/editors will create additional content for your Web site based on your final keyword list and integrate that content into your optimized Web pages.
- Search Engine Submission and Reporting
- We submit your domain name to major search engines and directories.
- We create links from your home page to your newly optimized pages and develop a site map for your Web site.
- Reporting
- You will receive a submission reports, ranking reports, and additional tips for keeping your site optimized for search engines going forward.
- When your site attains the guaranteed number of listings in the top 10 search results, we will send you your final ranking report.
- To help extend the life of your site's high rankings in search results, you may want to consider a Maintenance package. For more information, call 1-800-321-0221.